TITLE

Hire purchase drives rental

AUTHOR(S)
Fox, David
PUB. DATE
May 2011
SOURCE
TVB Europe;May2011, p30
SOURCE TYPE
Periodical
DOC. TYPE
Case Study
ABSTRACT
The article presents a case study of how S + O Media in London, England identifies which cameras and broadcast equipment to be purchased. The company has purchased the Alexa camera as it sees it as the future of digital film and it fits well with what directors wanted. It states that the company's purchase of Sony PMW-F3 camera has to do with its decision to replace the Canon digital single-lens reflex (DSLR) for hire use.
ACCESSION #
61075796

 

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