COMMUNITY PARTICIPATION ON CAMPUS RADIO: A case study of Vivek High School 90.4 FM

Singh, Archana R.
June 2010
Global Media Journal: Indian Edition;Jun2010, p1
Academic Journal
Case Study
The little media that is growing parallel to the big global entities has to remain on guard and ensure maximum community participation, so that it does not turn into a puppet in the hands of the large conglomerates. This media are closest to the community in the form of citizen journalism, grassroots press and community radio. This is a case study of Vivek 90.4 FM which has emerged as Chandigarh First Community Radio Station operational since 4 Nov 2007. The aim of this Case Study was to identify the participatory communication aspect of community radio and to study system of content generation, methods of resource generation and the extent of community participation. Observation, Interview and Focus Group Discussion are used for data collection. It was found that the school radio station is a balance of participative, somewhat participative and authoritarian system. The students are brought to understand that community is a body of listeners but participation in the form of content generation is not on their minds. No effort is being made for resource generation from the community and hence the radio remains the property of the school and not of the listeners.


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