Bullish: BofA Integrates Merrill Lynch's Herd

Hintze, John
October 2009
Securities Industry News;10/19/2009, Vol. 21 Issue 22, p1
Trade Publication
Case Study
The article presents a case study of the Bank of America's integration of Merrill Lynch's brokerage business. In September 2008, Merrill's stock price drops, along with the other big Wall Street firms. On September 15, 2008, the Bank of America (BofA) agrees to buy Merrill Lynch for 50 billion U.S. dollars or 29 U.S. dollars a share and on January 1, 2009, the acquisition closes. During the first quarter of 2009, Merrill executives and BofA made decisions about integrating the brokerage.


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