Wine trails in New Zealand

Castillo, Andres Felipe Sanchez
July 2009
Australian & New Zealand Wine Industry Journal;Jul/Aug2009, Vol. 24 Issue 4, p48
Trade Publication
Case Study
The article presents the case study aimed at assessing the factors, contributions and limitations of wine trails in Kumeu, New Zealand. Evaluated were transcribed interviews using NVivo qualitative content analysis software, and themes from the analysis was used to create appropriate responses to each of the research objectives. It states that factors such as brand recognition, size and the presence of a cafe or restaurant at the wine trail attracted visitors to the area.


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