BONUS SCHEMES: CASE STUDY - House of Fraser extends bonus scheme

September 2008
Marketing Week (01419285);9/4/2008, Vol. 31 Issue 36, p42
Trade Publication
Case Study
The article presents a case study of bonus scheme at House of Fraser Ltd. in Great Britain. The company has restructured its bonus programme, extending it to all 6,000 staff. The programme, which is based on store profitability, reflects the business's new structure. According to Mark Gifford, chief financial officer of the retailer, the extension of the bonus to all employees allows senior management to reward staff for their performance and the contribution they make.


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