Big Buzz With Little Words

June 2008
Wearables Business;Jun2008, Vol. 12 Issue 5, p43
Trade Publication
Case Study
The article presents a case study of the Hello Life program launched by Brookwood Medical Center in Birmingham, Alabama. Marketing director Debbie Hollenstein explains that the campaign represents the attitude that their caregivers hope to imbue upon their patients. Sullivan-Saint Clair Marketing, which changed its name to Red Square in January 2008, suggested kicking off with a teaser campaign, which turned out to be effective. Brookwood then revealed its role in te campaign using employee T-shirts and other advertising.


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