TITLE

Big Buzz With Little Words

PUB. DATE
June 2008
SOURCE
Wearables Business;Jun2008, Vol. 12 Issue 5, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Case Study
ABSTRACT
The article presents a case study of the Hello Life program launched by Brookwood Medical Center in Birmingham, Alabama. Marketing director Debbie Hollenstein explains that the campaign represents the attitude that their caregivers hope to imbue upon their patients. Sullivan-Saint Clair Marketing, which changed its name to Red Square in January 2008, suggested kicking off with a teaser campaign, which turned out to be effective. Brookwood then revealed its role in te campaign using employee T-shirts and other advertising.
ACCESSION #
32683671

 

Related Articles

  • Winners triumph through teamwork.  // AHA News;05/19/97, Vol. 33 Issue 19, p2 

    Reports that the Rochester Institute of Technology and `USA Today' awarded their 1997 Quality Cup to an admissions team at Northeast Alabama Regional Medical Center in Anniston, Alabama.

  • Revolving-door ownership can threaten quality of care.  // Modern Healthcare;5/2/94, Vol. 24 Issue 18, p48 

    Editorial. Comments on the workplace turmoil besieging Medical Center Enterprise hospital in Alabama. Sale of the hospital by Columbia/HCA Healthcare Corp. to Quorum Health Group; Attempts to ensure the hospital's employees are concentrating on patient care.

  • Case management symposium set for April.  // AHA News;2/27/95, Vol. 31 Issue 9, p5 

    Reports on the case management symposium sponsored by the Brookwood Medical Center in Birmingham, Alabama on April 5 to 7, 1995. Guest speakers; Contact information.

  • Health and Wellness Center being constructed.  // Toledo Business Journal;Aug2014, Vol. 30 Issue 8, p9 

    The article reports on the construction of the Health and Wellness Center of healthcare system ProMedica in Sylvania, Alabama which will feature one-stop shop medical care concept and is to be constructed by The Lathrop Co.

  • HealthSouth wants faster future. Galloro, Vince // Modern Healthcare;8/27/2001, Vol. 31 Issue 35, p16 

    Reports that the Alabama Legislature is expected to consider a bill that would waive the certificate-of-need process for the proposed all-digital hospital by HealthSouth Corp. in Birmingham, Alabama. Advantages of the waiver; Contention of Brookwood Medical Center regarding HealthSouth's...

  • Internal Service Award: Four Rivers Medical Center.  // Modern Healthcare;12/23/96, Vol. 26 Issue 52, p59 

    Reports that Four Rivers Medical Center, in Selma, Alabama, received the 1996 Marriott Service Excellence `Internal Service' Award. Reason hospital received award; Information on various programs conducted at the hospital.

  • Staff restructuring works at Brookwood. Lutz, Sandy // Modern Healthcare;11/14/94, Vol. 24 Issue 46, p64 

    Discusses the cost-cutting efforts at Brookwood Medical Center in Birmingham, Alabama. Staff restructuring; Elimination of layers of management; Critical care unit restructuring.

  • With top brands: Ala. med ctr. opens foodcourt.  // FoodService Director;1/15/97, Vol. 10 Issue 1, p1 

    Reveals that Birmingham, Alabama-based Brookwood Medical Center opened a new branded foodcourt in a former restaurant located on the same floor as its main cafeteria.

  • So Much For The Feminine Mystique. Barney, Lee // Money Management Executive;8/18/2008, Vol. 16 Issue 33, p3 

    The article examines the issue regarding the less earnings of women as compared to men. As stated, the reason states that women often leave the workplace for years to raise children and act as caregivers for their elderly parents. With the problem, the mutual fund industry has offered...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics