TITLE

Personal approach blossoms in Spring Hill nursery catalogs

AUTHOR(S)
Beeler, Amanda
PUB. DATE
March 2000
SOURCE
Advertising Age;3/27/2000, Vol. 71 Issue 13, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Case Study
ABSTRACT
The article focuses on the use of personalized catalogs by U.S.-based Spring Hill Nurseries Co. For 2000, Spring Hill catalogs will contain personalized information addressing the recipient. It will also provide planting suggestions specific to their geographic region. The personalized catalogs cost as much as $50 or more per 1,000 to produce.
ACCESSION #
2920925

 

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