Personal approach blossoms in Spring Hill nursery catalogs

Beeler, Amanda
March 2000
Advertising Age;3/27/2000, Vol. 71 Issue 13, p44
Trade Publication
Case Study
The article focuses on the use of personalized catalogs by U.S.-based Spring Hill Nurseries Co. For 2000, Spring Hill catalogs will contain personalized information addressing the recipient. It will also provide planting suggestions specific to their geographic region. The personalized catalogs cost as much as $50 or more per 1,000 to produce.


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