TITLE

Things Remembered relies on folks' urge to personalize

AUTHOR(S)
Beeler, Amanda
PUB. DATE
March 2000
SOURCE
Advertising Age;3/13/2000, Vol. 71 Issue 11, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Case Study
ABSTRACT
This article presents information on the marketing strategy employed by U.S.-based Things Remembered Co. Before catalogs and postcards began boosting revenue to record heights at Things Remembered, the retailer made sure it could live up to its new tagline, The place for personalized gifts. Things Remembered rid its inventory of products that could not be engraved or monogrammed, said Deirdre Girard, cofounder of Prevision Marketing, and that was the key to turning around sales. Girard, whose company began managing catalog and database marketing for Things Remembered in 1998, said that all of the marketing success of Things Remembered falls back on its ability to own personalization. Corporate and consumer catalogs are the platform on which Things Remembered has established communication with its customers.
ACCESSION #
2883453

 

Related Articles

  • 'Money-back' use expands. Bernstein, Sid // Advertising Age;9/10/1990, Vol. 61 Issue 37, p44 

    Presents an article about the money-back marketing strategy implemented by business enterprises in the U.S. Concept underlying money-back marketing; Examples of money-back marketing; Speculations on the money-back marketing efforts of businesses in the country.

  • It's Time to Rethink Your Marketing Tactics.  // Point for Credit Union Research & Advice;8/1/2006, p15 

    The article reports that U.S. business enterprises should rethink their marketing tactics. By 2008, 89 percent of brands will use text and multimedia messaging to reach their audiences, with nearly one-third planning to spend more than 10 percent of their marketing budgets on advertising in the...

  • OUT OF CONTROL. Sherman, Erik; Weinberger, David // Advertising Age;4/3/2006, Vol. 77 Issue 14, Special Section p9 

    The article discusses the marketing strategies employed by companies in the U.S. Marketers and businessmen in the country are maximizing the use of various technological developments in their marketing initiatives. They have integrated modern forms of advertising, such as the Internet, into...

  • BARGAIN SHOPPERS.  // Gifts & Decorative Accessories;Jun2008, Vol. 109 Issue 6, p50 

    The article presents a perspective on the basic concepts of retail trade and bargain shopping. Joseph Santoro, owner of Santoro & Co. Gifts, Antiques, Home Accents in Bridgeton, New Jersey, believes that people are looking for a bargain for they can expect a discount. However, this strategy can...

  • Excellence in Market Activation. Jenkins, Courtland; Tuff, Geoff // Marketing Management;Jan/Feb2009, Vol. 18 Issue 1, p24 

    The article discusses changes that Eastman Chemical Co. has made in regards to innovation and marketing in an attempt to better execute their marketing strategy. Steps that Eastman took in order to market a product they launched in 2003 are mentioned. Changes that Eastman made to the way in...

  • Juicy Couture brings its glam approach to travel retail.  // Travel Markets Insider Magazine;Spring2010, p92 

    The article offers information on the fashion brand Juicy Couture Inc. It says that the brand will be already involved into travel retail, in which aside from making designer t-shirt, it has expanded in making watches, accessories, footwear, children's and infant's wear, beachwear, and swimwear....

  • DISTRIBUTING VALUE. Gill, Penny // TWICE: This Week in Consumer Electronics;8/11/2011, Vol. 26, p2 

    The article discusses the importance of establishing a partnership between distributors and retailers and manufacturers. According to the author, distributors are making efforts to provide more value to the services they offer in order to assist retailers in capitalizing on technologies and...

  • Sperry Ups Performance. Carofano, Jennifer // FN: Footwear News;7/31/2006, Vol. 62 Issue 31, p18 

    The article reports on the growth plans of Sperry Top-Sider Inc. The brand will introduce new performance footwear for the coming season, expand its successful shop-in-shop concept and broaden its marketing efforts by sponsoring key sailing events in the U.S. Sperry will push the performance...

  • Make your business something to talk about. Gitomer, Jeffrey // Business Journal (Central New York);4/9/2004, Vol. 18 Issue 15, p13 

    In this article, the author points out various needs of marketing strategies, specially for merchandising, for better effectiveness in services and market performance. He describes those requirements by considering marketing efforts and strategies used by an American shoe manufacturing company,...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics