Gallery Furniture strives to keep bedding fresh

Perry, David
January 2008
Furniture/Today;1/7/2008, Vol. 32 Issue 18, p27
Trade Publication
Case Study
The article presents a case study of the success of the business strategy used by Jim McIngvale for his furniture company Gallery Furniture Inc. in Houston, Texas. To promote his company, McIngvale launched television (TV) and radio commercials. The company generated sales of about $130 million in fiscal 2007. Because of the increasing local competition, McIngvale decided to innovate to gain an edge with the rivals.


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