TITLE

Quake-crippled S.F. museum reaches out to its members

AUTHOR(S)
Beeler, Amanda
PUB. DATE
December 1999
SOURCE
Advertising Age;12/6/1999, Vol. 70 Issue 50, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Case Study
ABSTRACT
This article reports on the fund raising initiative by the M.H. de Young Memorial Museum in San Francisco, California to help rebuild after a devastating earthquake in 1999. The museum turned to its members to raise $50 million to help construct a new building after the earthquake damaged the facility. It would cost more to repair the museum than rebuild it and after two failed bond referendums, the city-owned museum set out to raise $135 million in design and construction funds on its own. In October, after raising $85 million in a private campaign, the museum turned to its 50,000 members. Through a direct mail piece from Cahan & Associates, museum members were given the chance to become a permanent part of the new museum by having their name put on the wall for a gift of $1,000.
ACCESSION #
2558309

 

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