TITLE

Mutual benefits of staff engagement

AUTHOR(S)
Morgan, Zoe
PUB. DATE
June 2006
SOURCE
Brand Strategy;Jun2006, Issue 203, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Case Study
ABSTRACT
The article reports on the success of private company The Co-operative in using staff involvement to grow a brand in Great Britain. The five key brand components: championing, consistent quality, trustworthy, rewarding experience and community are identified as part of development work. Staff are encourage to actively participate in the running of the organization.
ACCESSION #
21332074

 

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