Mutual benefits of staff engagement

Morgan, Zoe
June 2006
Brand Strategy;Jun2006, Issue 203, p50
Trade Publication
Case Study
The article reports on the success of private company The Co-operative in using staff involvement to grow a brand in Great Britain. The five key brand components: championing, consistent quality, trustworthy, rewarding experience and community are identified as part of development work. Staff are encourage to actively participate in the running of the organization.


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