TITLE

Pulling together to change opinions

AUTHOR(S)
Bearfield, David
PUB. DATE
June 2006
SOURCE
Brand Strategy;Jun2006, Issue 203, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Case Study
ABSTRACT
The article reports on the effort of the new European Commission (EC) under President Jose Manuel Barroso to make communication a real priority in order to change perceptions about the European Union through positive messages and stories. Margot Wallström, vice president of the EC to be responsible for institutional relations and communication strategy.
ACCESSION #
21332073

 

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