Motoring ahead

Jones, Morag Cuddeford
May 2006
Brand Strategy;May2006, Issue 202, p20
Trade Publication
Case Study
The article presents a case study that illustrates the success of automaker Toyota Motor Corp. The main factors that contribute to the company's success are its innovative designs and its pioneering fuel technology. In 2005 alone, the company was able to gain 113 billion pounds in market capitalization. Jon Williams, European marketing director of the company, claims that its continuous improvement is very beneficial to the company.


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