McDonald's Russia

November 2005
Brand Strategy;Nov2005, Issue 197, p29
Trade Publication
Case Study
The article presents a case study of McDonald's Russia in Moscow, Russia, in 2005. McDonald's Russia has 134 restaurants in 37 cities across Russia, with 500,000 customers a day. The firm has managed to evolve amidst supply-chain challenges and in doing so, cemented the McDonald's brand as an innovative, supportive and ultimately Russian brand.


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