November 2005
Brand Strategy;Nov2005, Issue 197, p28
Trade Publication
Case Study
The article presents a case study of leather goods brand Romp in Great Britain in 2005. Romp is a Soil Association-accredited organic leather manufacturer, with a range including coats, shoes and corsets. To ensure its practices are ethical and transparent, Romp claims customers can trace its products back through 48 stages of its supply chain, right to the animal on the farm.


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