Going back to Natura

Mortimer, Ruth
September 2005
Brand Strategy;Sep2005, Issue 195, p28
Trade Publication
Case Study
Discusses efforts of Brazilian cosmetics brand Natura to bring its social and eco-friendly values to the global market. Background of the company; Financial performance; Revenues; Commitment to corporate social responsibility; Benefits of Natura's Ekos line of products; Involvement in environmental issues; Future plans.


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