TITLE

Going back to Natura

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Case Study
ABSTRACT
Discusses efforts of Brazilian cosmetics brand Natura to bring its social and eco-friendly values to the global market. Background of the company; Financial performance; Revenues; Commitment to corporate social responsibility; Benefits of Natura's Ekos line of products; Involvement in environmental issues; Future plans.
ACCESSION #
18290423

 

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