Camper Wabi

June 2005
Brand Strategy;Jun2005, Issue 193, p29
Trade Publication
Case Study
Focuses on the sale of Camper wabi, a shoe made from eco-friendly materials, manufactured by Camper. Total sales of Camper shoes in the year 2004; Statement of Dalia Saliamonas, marketing director of Camper, regarding the advantages of their products; Popularity of Camper shoes among Hollywood actors and actresses. INSET: Camper facts.


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