Toyota Prius

June 2005
Brand Strategy;Jun2005, Issue 193, p28
Trade Publication
Case Study
Focuses on the increase of sales of Toyota Prius, the energy efficient hybrid car, manufactured by Toyota Motor Corp. in England. Number of Prius cars sold worldwide since the first generation Prius was launched in the year 1997; Classification of Prius cars as the world's first and most successful hybrid power vehicle and cleanest family car; Estimate of price of Prius cars. INSET: Prius facts.


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