TITLE

Actimel leads the culture club

AUTHOR(S)
Doonar, Joanna
PUB. DATE
November 2003
SOURCE
Brand Strategy;Nov2003, Issue 177, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Case Study
ABSTRACT
Discusses how Actimel, a probiotic dairy drink produced by Great Britain-based Danone, have successfully establish its name in the dairy drink market. Marketing strategy during its introduction phase; Comparison on Actimel and Yakult's performance and approach in penetrating the vast majority of the market; Percentage growth in sales and market of the product.
ACCESSION #
11489444

 

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