BOOKSHELF
Tags: BUSINESS; MARKETING; RECENT Social Economic Trends (Book); PASSENGER Transportation: Readings Selected From a Marketing Viewpoint (Book); MARKETING Mistakes (Book); BUSINESS: Its Nature & Environment (Book); FARRIS, Martin T.; HARDING, Forrest E.; GLOS, Raymond E.; LOWRY, James R.; BOOKS
Related Articles
- PASSENGER TRANSPORTATION. Gordon, Guy G.; Robinson, Myles E. // Journal of Marketing;Apr1969, Vol. 33 Issue 2, p110
The article reviews the book "Passenger Transportation," edited by Stanley C. Hollander.
- Changing The Guard. Peterson, Robert A.; Phelps, Ernest D. // Journal of Marketing;Jan77, Vol. 41 Issue 1, p120
The article reviews the book "Marketing Mistakes," by Robert F. Hartley.
- MARKETING MISTAKES. Phelps, Ernest D. // Journal of Marketing;Jan1977, Vol. 41 Issue 1, p122
The article reviews the book "Marketing Mistakes," by Robert F. Hartley.
- Marketing Mistakes, Third Edition. // Marketing News;1/31/86, Vol. 20 Issue 3, p5
The article reviews the book "Marketing Mistakes," Third Edition, by Robert F. Hartley.
- Big Business Blunders/Marketing Mistakes. Hollander, Stanley C.; Erickson, Leo G. // Journal of Marketing;Summer83, Vol. 47 Issue 3, p136
The article presents review of the books "Big Business Blunders: Mistakes in Multinational Marketing," by David A. Ricks and "Marketing Mistakes," by Robert F. Hartley.
- Marketing Urban Mass Transit--A Comparative Study of Management Strategies (Book). Gifford, Gilbert L.; Hille, Stanley J. // Transportation Journal (American Society of Transportation & Log;Spring67, Vol. 6 Issue 3, p37
Reviews two books. "Marketing Urban Mass Transit: A Comparative Study of Management Strategies," by Lewis M. Schneider; "Domestic Transportation," by Roy J. Sampson and Martin T. Farris.
- Retail Management. // Marketing News;9/2/1983, Vol. 17 Issue 18, p2
The article reviews the book "Retail Management," by James R. Lowry.
- Domestic Transportation Practice, Theory and Policy. Lieb, Robert C. // Transportation Journal (American Society of Transportation & Log;Fall71, Vol. 11 Issue 1, p61
The article reviews the book "Domestic Transportation Practice, Theory and Policy," edited by Roy J. Sampson and Martin T. Farris.
- MODERN TRANSPORTATION: Selected Readings. Payne, Stanley L.; Harper, Donald V. // Journal of Marketing;Apr1968, Vol. 32 Issue 2, p111
The article reviews the book "Modern Transportation: Selected Readings," edited by Martin T. Farris and by Paul T. McElhiney.
