TITLE

International BOOKSHELF

PUB. DATE
May 1976
SOURCE
Marketing News;5/7/1976, Vol. 9 Issue 21, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Book
ABSTRACT
Presents an overview of two books about industrial marketing and economic trends. "The Purchasing/Marketing Interface," by J. M. Stevens and J. P. Grant; "New International Realities."
ACCESSION #
18761501

 

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