TITLE

Out of the Television . .

AUTHOR(S)

Garcia, Victor F.

PUB. DATE

February 2005

SOURCE

Fast Food Habit: Fats, Sugars, & Empty Calories;2005, p82

SOURCE TYPE

Book

DOC. TYPE

Book

ABSTRACT

This chapter describes the efforts of U.S. fast food restaurants to produce advertisements aimed at children, as well as teenagers as of February 2005. This chapter also examines the presence of fast foods in U.S. schools. Food companies have realized that children usually have more influence with their parents than companies have. Companies that advertised to children learned another important lesson: a child converted will be a customer for life. Like so many other fast-food trends, McDonald's was the first in advertising to children.

ACCESSION #

15649053

 

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