Inside the Mind of the Shopper

Sorensen, PhD, Herb
October 2011
Inside the Mind of the Shopper - Business Book Summaries;10/18/2011, p1
Book Summary
Book Summary
In Inside the Mind of the Shopper, Herb Sorenson challenges retailers� prevailing assumptions about shoppers� needs, wants, and behaviors. His findings from decades of in-store research indicate that how people behave inside stores differs from what other consumer studies have shown. Sorenson studied the process of shopping: what shoppers looked at, how they moved around the store, what they purchased. His insights, centered on shoppers� actual behavior rather than on demographics or products, can help retailers and brand manufacturers implement basic changes that could yield dramatic sales results.


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