Personality Not Included

Bhargava, Rohit
August 2011
Personality Not Included: Why Companies Lose Their Authenticity ;8/7/2011, p1
Book Summary
Book summary
In Personality Not Included, Rohit Bhargava illustrates how companies must have a dynamic personality in order to attract and retain customers and, above all, remain profitable. By understanding the personality of their organizations, company leaders can develop an effective communication strategy that can drive marketing and sales. In order to inject personality into a brand, leaders must understand that great marketing is about more than just selling a product—they must think differently by focusing less on marketing products and more on using personality to build relationships with customers.


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