Public Relations in Asia Pacific

Devereux, Mary M.; Peirson-Smith, Anne
June 2011
Public Relations in Asia Pacific - Business Book Summaries;6/13/2011, p1
Book Summary
Book Summary
In Public Relations in Asia Pacific, authors Mary M. Devereux and Anne Peirson-Smith draw on their combined 41 years of experience as public relations professionals and educators (almost entirely in the Asia Pacific region) to provide an insider�s view of a fast-growing industry in an area which comprises half the world�s population and most of its economic growth. Public relations professionals, in the Asia Pacific region and elsewhere, must be able to communicate effectively with stakeholders across widely varying geographies and cultures. They must be consummate multitaskers, working simultaneously on many different communications activities in areas as diverse as public affairs, politics, investor relations, corporate responsibility, and crisis management.


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