Make or Break

Grichnik, Kaj; Winkler, Conrad; Rothfeder, Jeffrey
May 2011
Make or Break: How Manufacturers Can Leap from Decline to Revita;5/15/2011, p1
Book Summary
Book Summary
Manufacturing has been the backbone of corporate America for many years, but some quintessential companies have let their manufacturing prowess lapse. With emerging markets, changing work forces, and accelerating innovation, manufacturing once again is a key corporate issue. Kaj Grichnik, Conrad Winkler, and Jeffrey Rothfeder, provide manufacturing insights and strategies in Make or Break. They profile the best manufacturing innovations in every business sector from pharmaceuticals to autos to consumer products, and introduce the forces that are reshaping industry. This book will help corporate executives and manufacturing leaders learn how to meet challenges such as labor relations and modernization, material shortages, career development, and global competition.


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