The Purpose Linked Organization

Love, Alaina; Cugnon, Marc
September 2010
Purpose Linked Organization - Business Book Summaries;9/29/2010, Vol. 1 Issue 1, p1
Book Summary
Book Summary
The key to high performance in the workplace goes beyond traditional �hard skills� � passion is an essential element to productivity. Employees who are able to identify a �passion and purpose� in their lives experience heightened engagement and innovation, and they feel connected to their work in exciting new ways. Organizations that cultivate this sense of engagement can gain a valuable edge in today�s competitive marketplace. In The Purpose Linked Organization, leadership development experts Alaina Love and Marc Cugnon explain the powerful role passion and purpose play in the workplace and explain how leveraging them effectively can enhance organizational performance. Using the ten �Passion Profile Archetypes,� the authors show readers how they can hone the temperaments necessary for high performance and channel them in a positive direction. Why does purpose matter? According to the authors, purpose is the key to keeping people motivated in life, and it ultimately shapes their effectiveness at work. Most people spend the majority of their adult lives at work, and being afforded a sense of purpose is necessary to feel meaning in life as a whole. While purpose may be difficult to define, passion is easy to recognize. Real passion is the drive that �generates tireless excitement,� and it is the catalyst for igniting the fire of skill, knowledge, and talent and then channeling it into new and creative ideas. Employees today want to be valued by their employers as more than the sum of their skills; they want to be valued as a �whole person.� Effective leaders who know their employees� passions can link those passions to their work and then enjoy the improved performance and atmosphere that results � something the authors call Purpose Power. Leaders can harness this energy by recognizing who each worker is as a person; by understanding the passions that drive them; and by linking those passions and purposes to their careers. These workers will feel energized and experience a sense of satisfaction about their jobs � and this translates into success for the organization.


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