Saving the World at Work

Sanders, Tim
August 2010
Saving the World at Work - Business Book Summaries;8/31/2010, Vol. 1 Issue 1, p1
Book Summary
Book Summary
�Good� is the new Great. Profit alone is not enough in a world where people prioritize social values and seriously consider the impact organizations have on individuals, communities, and the planet as a whole. A revolution is underway in the corporate world � the Responsibility Revolution � and it requires the bottom line to take into account the way the business itself is serving as a positive instrument of change. In Saving the World at Work, author Tim Sanders makes a case for the competitive logic driven by the social values movement and explains how it will transform business and industry. The goal of a Good company is to enhance the lives of everyone affected by its footprint: its employees, partners, local communities, and the earth. Businesses must aim to make a real difference in society, and this difference cannot be solely in terms of job production and profits�it must be evidenced directly through a company�s offerings, manufacturing methods, operational systems, environmental efforts, and community outreach. Businesses that ignore the growing push for socially conscious policies are doomed to fail. Those that embrace this new mission, however, will become the leaders of the future. The Responsibility Revolution is changing the way people define business. Those leading the socially responsible movement insist that companies today have the money, technology, people, and power to fix what ails the world. Consumers and customers have begun screening companies for social responsibility before they reward them with their loyalty � simply put, to make the world a better place, consumers vote their conscience with their wallet. This new attitude toward social responsibility extends to investors, as a new breed of shareholders committed to shaping the future favors only the companies that share their social values. Individuals also have the opportunity to effect positive social changes by becoming saver soldiers: highly motivated people who leverage their workplace as a springboard to make a difference for Good. Business Book Review� � Copyright �2010 EBSCO Publishing Inc. � All Rights Reserved


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