TITLE

Viral Loop

AUTHOR(S)
Penenberg, Adam L.
PUB. DATE
August 2010
SOURCE
Viral Loop - Business Book Summaries;8/15/2010, Vol. 1 Issue 1, p1
SOURCE TYPE
Book Summary
DOC. TYPE
Book Summary
ABSTRACT
The startling technological advances of the Internet age have changed the way we think, the way we play, and the way we work. As a result, the arena for business success is more open and expansive than it has ever been. An entrepreneur no longer needs a network of industry connections, a large budget, a prestigious MBA or a massive sales force to strike it rich. Many of the greatest success stories of the last 20 years have been created by bright, motivated individuals who simply understood, or at least stumbled onto, the power of virality. In Viral Loop, Adam L. Penenberg explores this technological revolution and explains how the smartest businesses are getting out in front and cashing in. Penenberg relates the stories of companies like eBay, Facebook, Friendster, Google, Netscape, and PayPal, analyzing what these companies have in common and what separates the victors from the also-rans. A �viral� product or service is one that possesses an in-built incentive for sharing. This incentive, when effective, produces a �viral expansion loop� in which each new user recruits additional users, thus setting off a pattern of explosive exponential growth. In such cases, the entrepreneur does not need to do anything to increase her company�s exposure; if anything, she will have to scramble to ensure that her infrastructure is adequate to the massive influx of new users. Successful viral businesses share 13 key characteristics. They: 1. Are web-based. 2. Are free. 3. Are based on organizational technology. 4. Employ a simple concept. 5. Possess built-in virality. 6. Demonstrate extremely fast adoption. 7. Enjoy exponential growth. 8. Have a virality index of 1 or better. 9. Have predictable growth rates. 10. Benefit from network effect 11. Are stackable. 12. Reach a point of nondisplacement. 13. Achieve ultimate saturation. These characteristics are built into the DNA of a successful viral loop business model. With a reasonable degree of vigilance and luck, such a model can generate a remarkable amount of wealth in a short amount of time.
ACCESSION #
52957314

 

Related Articles

  • VIRAL LOOP: FROM TWITTER TO FACEBOOK, HOW TODAY'S SMARTEST BUSINESSES GROW THEMSELVES. Holbrook, Emily // Risk Management (00355593);Sep2009, Vol. 56 Issue 7, p23 

    The article reviews the book "Viral Loop: From Twitter to Facebook, How Today's Smartest Businesses Grow Themselves," by Adam L. Penenberg.

  • Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves. Brink-Drescher, Judy // Library Journal;11/15/2009, Vol. 134 Issue 19, p70 

    This article reviews the book "Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves," by Adam L. Penenberg.

  • Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves.  // Publishers Weekly;12/21/2009, Vol. 256 Issue 51, p58 

    The article reviews the audiobook "Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves," by Adam L. Penenberg, read by Richard Allen.

  • Bookshelf.  // BizEd;Nov/Dec2009, Vol. 8 Issue 6, p56 

    The article reviews several books including "I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times & Bad," by Jeanne Bliss, "Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves," by Adam L. Penenberg, and "Managing," by...

  • The Viral Loop Widget. Johnson, Paul // Publishers Weekly;10/5/2009, Vol. 256 Issue 40, p21 

    The article focuses on the use of the viral loop concept in online marketing of the book "Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves," by Adam Penenberg. Penenberg has approached StudioE9 to create the campaign for the book. StudioE9 reportedly used a...

  • Collaboration accelerates innovation. Leadbeater, Charles // Computer Weekly;3/25/2008, p14 

    The article comments on the need for companies to adopt collaborative technologies to achieve success. The author suggests that the most exciting business models of the future will be hybrids that blend elements of the company and the community, commerce and collaboration. According to him, one...

  • The future has arrived. Carroll, Jim // CA Magazine;Nov2010, Vol. 143 Issue 9, p16 

    The article presents the author's suggestions for establishing successful business in the Internet industry in Canada. He emphasized the key important factors needed for business development including employer-employee relationship and career competitiveness of employees to work full-time jobs....

  • HOW CAN THE STATE SUPPORT THE INNOVATIONS TO BUILD SUSTAINABLE COMPETITIVE ADVANTAGE OF THE COUNTRY. Zaušková, Anna; Bobovnický, Artur; Madlenák, Adam // Serbian Journal of Management;2013, Vol. 8 Issue 2, p255 

    As the crisis gets longer and deeper, growth disparities between some European regions are increasing, there is an even stronger need to accelerate innovation support and deepen it in the areas crucial to innovation, such as higher education, innovation-based entrepreneurship and demand-side...

  • BUILDING AND LEVERAGING YOUR ECOSYSTEM TO SPARK INNOVATION-BASED GROWTH. Dyck, Walter Van // Ivey Business Journal;Mar/Apr2012, Vol. 76 Issue 2, p7 

    The article reports on the significance of creating and sustaining innovation. It is said that building and strengthening interdependent links amongst ecosystem players, or building an ecosystem is most crucial for creating and sustaining innovation. Business leaders must now understand how to...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics