TITLE

Corporate Reputation

AUTHOR(S)
Gaines-Ross, Leslie
PUB. DATE
April 2010
SOURCE
Corporate Reputation - Business Book Summaries;4/20/2010, Vol. 1 Issue 1, p1
SOURCE TYPE
Book Summary
DOC. TYPE
Book summary
ABSTRACT
Corporate crises, such as those resulting from the Three Mile Island nuclear accident and the Tylenol poisonings, have always been a part of business, but the number and magnitude of crises have increased greatly since about 2002. In studying these crises, “it became apparent that corporate downfalls were neither born overnight nor accidental. A lengthy trail of missed or misinterpreted signals usually preceded a crisis.” In Corporate Reputation, Dr. Leslie Gaines-Ross explains why reputation matters to a company’s bottom line and its well-being, identifies 12 steps companies can take to recover from a damaged reputation, and offers guidelines for restoring and maintaining a company’s long-term reputation. Damage to a company’s reputation is very likely in today’s fast-paced business world which involves the instant transfer of information through e-mail and blogs, influential individuals and organizations who can sway public opinion, and consumers who have learned to distrust corporate intentions and actions. Gaines-Ross believes that “everyone deserves the opportunity to redeem themselves and that second-act performances are in many cases far superior to the first.” She uses a medical analogy to suggest that reputation recovery is not just about what happens in the emergency room to help stabilize vital signs, but it needs to include postoperative care and a long rehabilitation before a company can begin life anew. Gaines-Ross makes the case that a positive reputation is crucial to the success of companies and political groups. In a crisis, a company with a good reputation is given the benefit of the doubt by stakeholders–they give the company an opportunity to make amends and expect the company to do the right thing. One group estimates that as much as 63 percent of a company’s valuation is attributable to reputation from both hard and soft payoffs. The opposite is true for companies with...
ACCESSION #
49494580

 

Related Articles

  • Agency Executive of the Year.  // PR News;12/7/2009, Vol. 65 Issue 46, p1 

    The article profiles Leslie Gaines-Ross, chief reputation strategist at Weber Shandwick, who was selected as Agency Executive of the Year at the 2009 Public Relations (PR) People Awards of "PR News." Gaines-Ross emphasizes the importance of reputation management for businesses. Aside from...

  • Consumer Reactions to Unethical Service Recovery. Alexander, Elizabeth C. // Journal of Business Ethics;Mar2002 Part 3, Vol. 36 Issue 3, p223 

    Ethical business practices have been widely prescribed, but why? Consumer's views on unethical business practices have been studied, but possibly more important to marketers and researchers are consumer actions and reactions to unethical business practices and the businesses themselves. Do...

  • CORELAB PARTNERS LAUNCHES NEW BRAND IDENTITY.  // Online Product News;May2010, Vol. 29 Issue 5, p3 

    The article reports on the brand identity launched by CoreLab Partners Inc. to reinforce their capabilities as one of the largest imaging sciences and cardiac safety core laboratories in the market. Mike Woehler, president and chief executive officer of CoreLab, describes the global business...

  • Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty. Geylani, Tansev; Inman, J. Jeffrey; Ter Hofstede, Frenkel // Marketing Science;Jul/Aug2008, Vol. 27 Issue 4, p730 

    Co-branding is often used by companies to reinforce the image of their brands. In this paper, we investigate the conditions under which a brands image is reinforced or impaired as a result of co-branding, and the characteristics of a good partner for a firm considering co-branding for image...

  • Comunicação na gestão de crises: A "deontologia" da atividade jornalística. DE SOUZA, ARTEMIO REINALDO; PERASSI, RICHARD; GIGLIO, KAMIL // Estudos em Jornalismo e Mídia;jan-jun2013, Vol. 10 Issue 1, p52 

    This paper aims to present the "ethics" (theory of duty) of communication, especially the journalistic activity, the management of an organizational brand in a crisis scenario. For this, we use a literature search, descriptive and applied to demonstrate the key concepts that comprise this type...

  • Organizations Behaving Badly: When Are Discreditable Actions Likely to Damage Organizational Reputation? Reuber, A.; Fischer, Eileen // Journal of Business Ethics;Apr2010, Vol. 93 Issue 1, p39 

    Everyday there are revelations of organizations behaving in discreditable ways. Sometimes these actions result in damage to an organization’s reputation, but often they do not. In this article, we examine the question of why external stakeholders may overlook disclosed discreditable...

  • DILEMA. JIMÉNEZ, FELIPE; VILLAURRUTIA, RODRIGO; REYGADAS, ARMANDO // Revista Istmo;feb/mar2015, Vol. 57 Issue 336, p32 

    No abstract available.

  • Risky Reputation. LINDBORG, HENRY J. // Quality Progress;Oct2012, Vol. 45 Issue 10, p48 

    The article discusses the idea that maintaining an employer's or organization's public image is part of an employee's job. The discussion focuses on corporate reputation, enterprise risk management (ERM), and operations integrity management. Topics include damage control after the 1989 Exxon...

  • Rep repair. Moran, Gwen // Entrepreneur;Apr2012, Vol. 40 Issue 4, p60 

    The article looks at how businesses can recover from negative rumors posted online. Recommendations include acquiring the .com, .net, and .org versions of URLs with one's business name, developing profiles on social media websites such as Facebook, LinkedIn, and Yelp, and combating negative...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics