Twitter Power

Comm, Joel; Burge, Ken
August 2009
Twitter Power - Business Book Summaries;2009, Vol. 1 Issue 1, p1
Book Summary
Book Summary
The quality of our lives is only as good as the quality of our relationships. Interactions shape not only our personal but also our business lives. With the continuing advancements in technology, no longer are our social circles necessarily limited by whom we meet in person. The advent of social networking technologies like Facebook, My Space, and Twitter have advanced the fostering of new relationships into cyberspace, to people who we have actually never met in person. People with similar interests can follow each other and share discussions over great distances. Companies can use this same power to better serve and communicate with their customers. In Twitter Power, Comm teaches how to utilize the advantage of immediacy found in a very simple technology called Twitter, to build relationships quickly and with great effect. Of all the social networking technologies, none is faster at passing on information and news than Twitter. From the terror attacks in Mumbai, to the airplane that landed in the Hudson River, to the rioting in Iran, it was Twitter that stood at the forefront to bring word. This immediacy is Twitter's power and its benefits extend to everyone, private citizens and businesses alike, to build powerful meaningful relationships. Twitter is simply a way to send short updates to people who want to receive them. Each Tweet is limited to a maximum length per message of 140 characters. When you set up your account, think carefully about what brand you want your Twitter page to represent and select the username accordingly. Take advantage of the images on your page and place information text in them. They will not be clickable, but they are a means to convey more information about yourself or your brand than the application would seem to give you. Also, make sure you configure how you want Twitter to notify you, and set up your mobile device to behave appropriately as the Tweets come in. When you are building a following on Twitter understand that the...


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