The Supply-Based Advantage

Rogers, Stephen C.
July 2009
Supply-Based Advantage - Business Book Summaries;2009, Vol. 1 Issue 1, p1
Book Summary
Book Summary
The notion of the supply chain as a strategic driver is not a new one, but the ability to implement that ideal is rare. Today's supply chain and supplier management is more than an opportunity to save money and increase efficiencies. It is an unprecedented chance to build long-standing strategic advantage, and contribute directly to an organization's rise to sustainable market dominance. The Supply-Based Advantage describes supply-based competitive advantage in a way that includes a blueprint for what it takes. If you perceive suppliers as merely providers from whom you must extract optimum cost savings, they will likely view you in kind. To make the most of your relationships - and more crucially, to develop significant competitive advantage over those organizations that do not - you must place the same care into your supplier-facing activities that you do into your customer relationships. Only then will you build the shared successes that will lead to long-term partnerships based on mutual, not separate, goals. Supply management expert Stephen C. Rogers offers sound strategies proven techniques, and helpful tools that will let you: Maximize supplier strengths and relationships to capture not just cost savings but the total value of your product or service in the marketplace. Create real, repeatable benefits with a supply strategy that builds supplier loyalty and consistency. Seamlessly integrate supply strategy with marketing initiatives and fulfillment demands. Keep your supply strategies flexible enough to weather unexpected changes in even the most unpredictable business climate. The challenge comes in designing relationships that leave your competitors in the dust, by leveraging the capabilities and qualities that are unique to your organization. You will have to move beyond mere cost control to capture the elusive concept of "sustainable advantage." Global supply dynamics spawn a new complexity. Whereas it may have been possible previously to see a...


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