TITLE

Wikinomics

AUTHOR(S)
Tapscott, Don; William, Anthony D.
PUB. DATE
January 2009
SOURCE
Wikinomics - Business Book Summaries;2009, Vol. 1 Issue 1, p1
SOURCE TYPE
Book Summary
DOC. TYPE
Book Summary
ABSTRACT
Society is entering an age where new forms of mass collaboration are changing how goods and services are invented, produced, marketed, and distributed on a global basis. This change presents far-reaching opportunities for every company and person who gets connected. In Wikinomics, Don Tapscott and Anthony D. Williams provide readers with the key principles of mass collaboration, define the seven primary mass collaboration models, and explain how businesses can harness the power of this emerging trend. Millions of people across every sector of the economy are joining forces in self-organized collaborations that produce dynamic new goods and services. Underlying this work is an emerging art and science of collaboration called wikinomics. The authors assert that wikinomics is based on four powerful new ideas: openness, peering, sharing, and acting globally. These new principles will replace some of the old tenets of business. Being open. Today, firms that make their boundaries porous to external ideas and human capital outperform competitors that rely solely on internal resources and capabilities. Transparency is a growing force in the networked economy. Peering. A new form of horizontal organization is developing that rivals the hierarchical firm in its capacity to create information-based products and services. This form is known as peering. Sharing. Increasingly, firms find that maintaining and defending a proprietary system of intellectual property often cripples their ability to create value. Contributing to the commons is often the best way to build vibrant business ecosystems that harness a shared foundation of technology and knowledge to accelerate growth and innovation. Acting Globally. The ongoing trend towards globalization is causing and is caused by changes in collaboration. In a global business environment, winning companies need to understand the world, as well as its markets, technologies and people. Underpinning wikinomics are seven...
ACCESSION #
36294752

 

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