TITLE

The Tipping Point

AUTHOR(S)
Gladwell, Malcolm
PUB. DATE
February 2002
SOURCE
Tipping Point - Business Book Summaries;2002, Vol. 19 Issue 41, p1
SOURCE TYPE
Book Summary
DOC. TYPE
Book Summary
ABSTRACT
How is it that Paul Revere's ride is heralded to this day, while the endeavors of William Dawes, who also rode at the very same time to warn of the British, barely rate a footnote in history? The Tipping Point examines why ideas, messages, and behaviors are often ignited by one or two people to spread like contagious diseases, changing society suddenly and unexpectedly. Gladwell explains that the best way to understand ideas, products, messages, behaviors, and any of the mysterious changes that mark everyday life is to think of them as epidemics, which spread in the same manner as do viruses. This powerful and practical framework, for developing insights into how to find the critical mass for products, innovations, and messages, goes beyond this business application to provide out-of-the-box (but cogent) thinking about the counterintuitive basics of human behavior.
ACCESSION #
34314371

 

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