The Source of Success

Georgescu, Peter
December 2005
Source of Success - Business Book Summaries;2005, Vol. 1 Issue 1, p1
Book Summary
Book Summary
According to Georgescu, the world has crossed into uncharted territory in which "too much of a good thing has become a permanent way of life." For the first time in history, the supply of almost everything has begun to exceed demand in a way that is not cyclical. It is a world in which overcapacity is bumping up against diminishing demand throughout the developed world, rapidly making everything a commodity, and ensuring that society will likely never again see any scarcity, for any length of time. This paradigm shift, which renders traditional paradigms of leadership obsolete, has caused the ongoing struggle between consumers and providers to be decided in favor of consumers, who are currently the real leaders of business. Thus, all business activity must be structured around the customer and the creative employee-the two remaining sources of value in today's organizations. The Source of Success focuses on the relationship between the creative employee and the newly informed customer to present a new standard of leadership. And, it shows how and why this relationship must be built with honesty and integrity and grounded in the five critical principles of creativity, enlightened leadership, competency, alignment, and values. Drawing on his rich experience of growing up in communist Romania and, later, working with some of the most powerful companies and brands worldwide, Georgescu illustrates how the five principles can be used to unleash tremendous energy within every organization and every individual's personal life. This vision of decency, fairness, and humanity presents a practical approach to the challenges every individual must face on a daily basis-not just those individuals in the executive suite. However, the combination of strategy, integrity, and values-driven habits that the author advocates for meeting business challenges represents a formidable leadership instrument. Demonstrating that free enterprise lives and dies by the relationship of trust and integrity it creates and sustains, he puts to rest, once and for all, the idea that free enterprise can make a profit at the expense of customers, employees, or the communities in which it operates.


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