TITLE

Think Big, Act Small

AUTHOR(S)
Jennings, Jason
PUB. DATE
October 2005
SOURCE
Think Big, Act Small - Business Book Summaries;2005, Vol. 1 Issue 1, p1
SOURCE TYPE
Book Summary
DOC. TYPE
Book Summary
ABSTRACT
Tradition has it that there are three ways to grow a company: by increasing revenues, cutting costs, or cooking the books. Author Jason Jennings, however, has identified the characteristics common to revenues and profits by 10 percent or more for ten consecutive years. What Jennings discovered that these companies have is a culture-a community-that is based on a simple concept: Think big, but act small, and it works for all types of companies. These companies think big ideas about solving customer problems, making better products, and creating value. They build excellent relationships with their customers, suppliers, employees, and shareholders. They groom future leaders at all levels. They balance short-term goals with long-term vision. Yet, they never stop acting like start-ups. They stay humble, they treat employees like owners, and they teach their managers to get "their hands dirty." They stick to their knitting, they do what they do best, and look for ways to do that even better, and they do not preoccupy themselves with what their competitors are doing. They do not recycle the same products and processes that have a history of being marginally effective or that simply do not work, in other words, they let go of what is no longer working. These companies' leaders pay close attention to, and intimately understand, the core functions of their companies. In each case, these are companies that have turned conventional wisdom upside down by practicing the fundamentals better than other companies.
ACCESSION #
18666727

 

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