TITLE

The World Is Flat

AUTHOR(S)
Friedman, Thomas L.
PUB. DATE
June 2005
SOURCE
World Is Flat - Business Book Summaries;2005, Vol. 1 Issue 1, p1
SOURCE TYPE
Book Summary
DOC. TYPE
Book Summary
ABSTRACT
According to Friedman, there have been three great eras of globalization: "Globalization 1.0" (beginning in 1492, when Columbus opened trade between the Old World and the New), "Globalization 2.0" (beginning around 1800), and "Globalization 3.0" (which began around the year 2000). And, while the dynamic force in Globalization 1.0 was countries globalizing, and the dynamic force in Globalization 2.0 was companies globalizing, the dynamic force in Globalization 3.0 is the new found power for individuals to collaborate and compete globally. The author believes that this new phase will prove to be such a difference of degree that it will be seen as a difference in kind. Yes, outsourcing is the current hot topic, however, as his book reports, outsourcing is just one dimension of a much more fundamental phenomenon unfolding today-the flattening of the world. Massive technological investment, the explosion of software, and the plummeting price of computers, and their worldwide diffusion, have all come together to create a platform for intellectual work/capital to be delivered from anywhere to anywhere. This convergence has provided a whole new degree of freedom in the way people perform tasks, especially intellectual tasks. Thus, countries like India and China are now able to compete for global knowledge work as never before, and America will be challenged as never before by this new milestone in human progress. And, with this challenge and transformation, completely new social, political, and business models, created by the convergence of 10 major flattening forces, will emerge. This is what The World Is Flat is about. It provides an understanding of how this flattening process occurred and what its implications might be for countries, companies, and individuals. In The Lexus and the Olive Tree (1998), Friedman's premise was that globalization is no mere trend or fad, but an international system, with its own rules and logic, that has now replaced the old system represented by the Cold War. The World Is Flat is a timely update on that phenomenon, providing a powerfully nuanced framework for how to think about a flat world, and manage it for maximum benefit. When one understands the nuances, "a lot of things make sense in ways they did not before."
ACCESSION #
17443069

 

Related Articles

  • The World is Flat:: A Perfect Storm for Global Business? HARVEY, MICHAEL G.; NOVICEVIC, MILORAD M. // Organizational Dynamics;Aug2006, Vol. 35 Issue 3, p207 

    The book by Thomas Friedman, The World is Flat: A Brief History of the Twenty-first Century, provides a scintillating account of the impact of globalization on the world's economies. The author identifies ten events that have had a direct impact on the "equalization" of competitive opportunities...

  • Globalization. Destefani, Jim // Products Finishing;Nov2005, Vol. 70 Issue 2, p6 

    The article shares the author's insight about globalization. He cites the book "The World Is Flat: A Brief History of the Twenty-First Century," by Thomas L. Friedman, which discusses the three phases of globalization. These are Globalization 1.0, which lasted from 1492 until around 1800,...

  • Laboratory 3.0. Weaver, Bill // Scientific Computing;Jan2007, Vol. 24 Issue 2, p12 

    The article examines the need to upgrade laboratories according to the standards of the Globalization 3.0 era discussed in the book "The World Is Flat: A Brief History of the Twenty-First Century," by Thomas L. Friedman. According to Friedman, during the era, which began around 2000, citizens...

  • Flat Note from the Pied Piper of Globalization. Faux, Jeff // Dissent (00123846);Fall2005, Vol. 52 Issue 4, p83 

    Reviews the book "The World Is Flat: A Brief History of the Twenty-First Century," by Thomas L. Friedman.

  • While You Were Asleep. McIntyre, Andrew // Institute of Public Affairs Review;Jun2005, Vol. 57 Issue 2, p44 

    Reviews the book "The World Is Flat: A Brief History of the Twenty-First Century," by Thomas L. Friedman.

  • The World Is Flat: A Brief History of the Twenty-First Century. Mitchell, Dave // Christian Century;11/15/2005, Vol. 122 Issue 23, p38 

    This article reviews the book "The World Is Flat: A Brief History of the Twenty-First Century," by Thomas L. Friedman.

  • Survival of the Flattest. Alende, Andrés Hernández // Latin Trade (English);Jul2005, Vol. 13 Issue 7, p96 

    Reviews the book "The World Is Flat: A Brief History of the Twenty-First Century," by Thomas L. Friedman.

  • STARVING FOR YOUR JOB. Kuttner, Robert // American Prospect;Jun2005, Vol. 16 Issue 6, p71 

    Reviews the book "The World Is Flat: A Brief History of the Twenty-First Century," by Thomas L. Friedman.

  • A Geometric World. Napier, Nancy // Academy of Management Perspectives;May2006, Vol. 20 Issue 2, p78 

    The article reviews the book "The World Is Flat: A Brief History of the Twenty-First Century," by Thomas L. Friedman.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics