Trusted Partners

Lewis, Jordan D.
January 2000
Trusted Partners - Business Book Summaries;2000, p1
Book Summary
Book Summary
According to Jordan D. Lewis, author of Partnerships for Profit and The Connected Corporation, a successful alliance depends on creatively joining the ideas and energies of two (or more firms). This coupling is based on the understanding that it&x2019;s to the advantage of each to look after the best interests of the partner(s), as they all continually advance and stretch in their shared business endeavor. And, whichever form an alliance takes, whether it is direct cooperation, a joint venture, or a minority investment, without trust it will fail. Joint leaders deliver the cooperation of all parties in the venture. These high-performance initiatives include picking creatively cooperative team players, defining a mutual single purpose for the alliance, aligning the activities of both organizations, winning acceptance across all individual units, reinforcing trust with the appropriate alliance structure, implementing performance measures, and repairing broken trust.


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