2020 Vision

Davis, Stan; Davidson, Bill
January 1991
2020 Vision - Business Book Summaries;1991, Vol. 1 Issue 1, p1
Book summary
The importance of information technology vis-à-vis economic competitiveness is obviously the topic of the 1990s, forming the fundamental premise of most current business works. Informationalization and turbocharging, as presented in 2020 Vision are enlightened competitive approaches which add considerable value to existing management strategies: The simple information form/function grid provides an all-purpose, user-friendly tool which any business professional can use in the ever-evolving economics infrastructure. By differentiating business from organization, the authors also provide a practical means of using the natural life cycles of every enterprise to one’s competitive advantage.The simple information form/function grid provides managers and entrepreneurs easy access to the remaining years of the information economy. All products and services that deal with information can be analyzed in these terms, but more important, all companies can use this grid to form their future businesses in tandem with the evolving economic infrastructure.Every business contains one or more latent info-businesses, i.e., the creation of value by providing information related to the primary product or service. These new enterprises (infomediaries) use various combinations of the forms and functions of information to electronically link buyers and sellers, producers and consumers, providers and users, and senders and receivers. And, because they deliver real-time results with convenient 24-hour direct access, they are superior to traditional intermediaries. By consolidating information from many different sources, they provide a wider range of options, they simultaneously inquire, process, and transact, and they facilitate customized transactions. By the time the information economy matures (before 2010), these infomediaries will be the principal means of access for all buyers and sellers, however, this shift will have the greatest ramifications in financial services.The end of the current economic cycle is within viewing distance, and the beginning of the next cycle-the bio-economy-will likely occur during the careers of those entering the workforce today. This next economic life points to a future that will likely redefine what human or even life means.


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