TITLE

The New Market Leaders

AUTHOR(S)
Wiersema, Fred
PUB. DATE
February 2001
SOURCE
New Market Leaders - Business Book Summaries;2001, Vol. 1 Issue 1, p1
SOURCE TYPE
Book Summary
DOC. TYPE
Book Summary
ABSTRACT
According to Wiersema, the path to success can be summed up in three words: customers, customers, customers, and any business that hopes to make a profit must have a solid base of paying customers, now and in the future. From a study of more than 5,000 companies, Wiersema identifies those that dominate their industries and analyzes the secrets of how the top 100 companies-the cr&xe8; me de la cr&xe8; me-capture the kinds of customers that will allow these enterprises to continue leading the pack long into the future. The market leaders of today&x2019;s New Economy have sales that grow an average of three times those of their competitors and investors that value their stock. Large corporations and small companies alike are able to lead their markets because they understand the need to cater to customers as never before. They stay ahead of the curve, and they do it by anticipating what customers want and need even before the customers themselves know what they want and need.
ACCESSION #
16898468

 

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