The Most Effective Organization In the U.S

Watson, Robert A.; Brown, Ben
February 2001
Most Effective Organization In the U.S. - Business Book Summarie;2001, Vol. 18 Issue 37, p1
Book Summary
Book Summary
The Salvation Army boasts 9,500 centers of operation, a workforce of 2 million (1.7 million of whom are volunteers), $2 billion in annual revenues, and 32 million clients served throughout the U.S. Indeed, The Army is such a model for doing business with a purpose that renowned management guru, Peter Drucker(Peter Drucker) has stated, unequivocally: &x201c; No one even comes close to it with respect to clarity of mission, ability to innovate, measurable results, dedication, and putting money to maximum use &x201d; In &x201c; The Most Effective Organization in the U.S.,&x201d; the authors reveal how a powerful sense of purpose (one that revolves around service to others) can combine with organizational effectiveness to lead companies to the highest levels of sustainable success. It is a revelation that provides invaluable lessons in business and life to executives, entrepreneurs, managers, and/or anyone with a life&x2019; s goal. According to Watson, one of the most important needs the Salvation Army senses in the business community is the need to connect with a purpose that is bigger than the material goals of one individual or organization. Although The Army views its principle-centered, people-serving approach as a natural extension of its faith in Christ, the approach will work for any organization.


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