Thinking Inside the Box

Cheyfitz, Kirk
January 2004
Thinking Inside the Box - Business Book Summaries;2004, Vol. 21 Issue 11, p1
Book Summary
Book Summary
No business advice has been more frequently, or freely, dispensed over the last dozen or so years than that of �thinking outside the box� as the key to success in a rapidly changing, increasingly high-tech environment. The result, for many businesses, and for the economy in general, has been disastrous. Before �thinking outside the box� comes "Thinking Inside the Box." Author Kirk Cheyfitz, veteran journalist and publications entrepreneur, outlines a set of twelve basic, timeless principles�what he calls �The Box��that form the basis of all business success. These rules, the �planks� that make up the box, are timeless because the nature of commerce, in spite of advances in technology, does not change. This fact has become painfully obvious in the wake of the dot-com collapses, the telecom disasters, and the Enron debacle of the 1990s and early 2000s. The corollary of this premise is that managing a business does not require genius nor constant invention, but does require paying attention to history and to present reality while applying hard work and prudence. The first plank of �The Box� is knowing the difference between what will change and what will not, and therefore paying attention to the former. Managers should focus their time on how their customers� lives are changing and on how they can serve customers� needs with new products and services delivered using timeless business models and practices. Among the following eleven planks, or rules, are those that show revenues, expenses, and profits to be the only true, and therefore the only meaningful, metrics. Cheyfitz goes on to show that profits alone are not enough to preserve a company, cash must be managed so that there is enough on hand to meet a company�s obligations. He also discusses concepts such as understanding the importance of the customer relationship, understanding marketing as a defining company-wide function, and understanding how to hire smart people and avoid the trap of micromanaging.


Related Articles

  • Class Act. Webb, Craig // Remodeling;Jun2013, Vol. 29 Issue 6, p24 

    The article focuses on the 2013 Big50, a list of companies who are aggressive and progressive, which reports nine percent of net profit and 33 percent of average gross margins in 2012 which is resulted due to rise in revenue per employee and decline in average number of employees.

  • AT&S Tactics Aid Sales. Heffner, Tracy // Printed Circuit Design & Manufacture;Sep2006, Vol. 23 Issue 9, p10 

    The article reports on the increase in sales of AT&S in the first quarter of 2006. Revenues and profit during the period was higher than expected. The trading and assembly operations business of the company has recorded success. Forecasts for the company's 2006 revenue has been increased.

  • A shove for start-ups. Featherstone, Tony // BRW;3/31/2005, Vol. 27 Issue 12, p4 

    Focuses on the struggle of start-up companies to get venture capital in Australia. Revenue growth recorded by the firms because of the sheer drive, determination, talent and passion of their founders; Need for the start-ups to adjust their strategies to succeed; Lessons taught by their successes...

  • Venture cash plunges in NY. Fickenscher, Lisa // Crain's New York Business;5/6/2002, Vol. 18 Issue 18, p3 

    Reports on the decrease of venture capital investment in New York. Prediction of the investors on quick business recovery; Decline on the profit of technology firms; Plan of the investors on status of venture capital.

  • Panalpina Profit Surges.  // Traffic World;11/19/2007, Vol. 241 Issue 46, p18 

    The article reports on the success of Switzerland-based forwarder Panalpina Weltransport Holding AG. Despite the federal probe and an economic downturn in North America, the company saw its net profit grow 33.3% in the first nine months of 2007. Its growth revenue rose 13.9%, to about $6.65...

  • Google Earnings, Sales Accelerate. MATTHEW GALGANI // Investors Business Daily;9/2/2014, pB07 

    The article offers information on the growth of multinational Internet-related services and products provider Google Inc. The company generated more than 90% revenue from the sales of advertisements while it generated 19% return of its equity. Moreover, the company's earnings growth rose from...

  • PANC 2013: Keys to Measuring Profitability. Barney, Lee // Plan Advisor News;2013, p13 

    The article focuses on profitability measurement and analysis. It says that a poll of the Measuring profitability panel found 8% of the audience considering assets under advisement (AUA) to define success for their business. It states that 51% look to revenue and the remainder pointing to...

  • Alaska Native Village Corporations with Regional Corporation Levels of Success. Slaten, Russ // Alaska Business Monthly;Dec2015, Vol. 31 Issue 12, p57 

    The article explores the level of success of several members to the Alaska Native Corporation towards the economic development in Alaska. Information about the village corporation's financial performance on gross revenue and corporate profits, its village corporation services to local...

  • Uncorking the Working Capital Elixir. Kinzler, Dan // Business Finance;Apr2009, Vol. 15 Issue 3, p34 

    The article discusses how companies can set their cash free and how to deal with working capital. It stresses that companies need to know how to manage on working capital in order to have an accessible source of cash. It also offers four-step processes in order to unlock cash by working capital...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics