Mittal, Banwari; Sheth, Jagdish N.
January 2001
ValueSpace - Business Book Summaries;2001, Vol. 1 Issue 1, p1
Book Summary
Book summary
What values do customers seek in the marketplace? In other words, what is their ValueSpace, the space where true across-the-board market value is created for customers, employees, and shareholders, alike? Mittal and Sheth report on a study of Fortune magazine& x2019;s Most Admired Companies, such market leaders as American Express, AutoNation, Caterpillar, 3M, SYSCO, Hilton, Xerox, UPS, PPG, as well as Rosenbluth International and Fossil-all companies that combine exceptional customer value with an impressive bottom line. In performance ValueSpace, customers look for products/services that meet their requirements and deliver the desired outcomes, thus, performance is driven by quality, innovation, and customization. With price ValueSpace, customers are concerned that the price they pay is fair and reasonable, moreover, other financial costs incurred in acquiring and in using the product must be minimal.


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