The Phoenix Effect

Pate, Carter; Platt, Harlan
January 2002
Phoenix Effect - Business Book Summaries;2002, Vol. 1 Issue 1, p1
Book Summary
Book Summary
The authors, both Certified Turnaround Professionals and experts in the art of restructuring underperforming companies, answer that question with The Phoenix Effect. It is a work that offers diverse perspectives on business renewal, condensed into nine comprehensive principles which, along with relevant case studies demonstrate the effectiveness of each, are provided to guide senior managers and entrepreneurs in their initiatives to tune up their businesses, turn them around, or develop a crisis action plan. Based on their experience and research, Pate and Platt assert that companies usually fall into one of three general categories, they are either good, bad, or ugly. And, ugly firms need crisis management in order to bring them back from the brink of disaster. According to the authors, determining scope, orienting the business, managing scale, handling debt, getting the most from assets, getting the most from employees, getting the most from products, producing the product, and changing the process are the nine revitalization strategies for effecting either a tune-up, a turnaround, or crisis management.


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