TITLE

Bloom or Doom

AUTHOR(S)
Gordon, R. M.
PUB. DATE
June 1997
SOURCE
Marketing Management;Summer97, Vol. 6 Issue 2, p35
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Reflections on the Futures of Marketing: Practice and Education," edited by Donald R. Lehmann and Katherine E. Jocz.
ACCESSION #
9712062977

 

Related Articles

  • GREATER GOOD.  // Business Today;12/30/2007, Vol. 16 Issue 26, p181 

    The article reviews the book "Greater Good," by John A. Quelch and Katherine Jocz.

  • Marketing for Democracy. Gordon, R. M. (Erik) // Marketing Management;Sep/Oct2008, Vol. 17 Issue 5, p51 

    The article reviews the book "Greater Good: How Good Marketing Makes for Better Democracy," by John A. Quelch and Katherine E. Jocz.

  • Analysis for Marketing Planning (Book Review). Narayanan, Sunder // Columbia Journal of World Business;Winter88, Vol. 23 Issue 4, p97 

    Reviews the book "Analysis for Marketing Planning," by Donald R. Lehmann and Russell S. Winter.

  • Assessing Marketing Strategy Performance. Seggie, Steven H. // Journal of the Academy of Marketing Science;Spring2006, Vol. 34 Issue 2, p267 

    This article reviews the book "Assessing Marketing Strategy Performance," edited by Christine Moorman and Donald R. Lehmann.

  • MARKET RESEARCH AND ANALYSIS. Hansen, Robert A. // Journal of Marketing Research (JMR);Feb1980, Vol. 17 Issue 1, p137 

    The article reviews the book "Market Research and Analysis," by Donald R. Lehmann.

  • Research of Sales Promotion: Collected Papers.  // Marketing News;10/12/1984, Vol. 18 Issue 21, p46 

    The article reviews the book "Research of Sales Promotion: Collected Papers," edited by Katherine E. Jocz.

  • Meta-Analysis in Marketing.  // Marketing News;8/28/1987, Vol. 21 Issue 18, p42 

    The article reviews the book "Meta-Analysis in Marketing," by John U. Farley and Donald R. Lehmann.

  • Greater Good: How Good Marketing Makes for Better Democracy. Turner, Stephen // Library Journal;3/1/2008, Vol. 133 Issue 4, p90 

    The article reviews the book "Greater Good: How Good Marketing Makes for Better Democracy," by John A. Quelch and Katherine Jocz.

  • BOOKSINBRIEF.  // Marketing News;09/15/97, Vol. 31 Issue 19, p37 

    The article presents a list of books received at the American Marketing Association's Marguerite Kent Library/Information Center. Some of the books are "Accountable Advertising: A Handbook for Managers and Analysts," by Simon Broadbent, "Marketing of Nations: A Strategic Approach to Building...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics