TITLE

Clashing Fads

AUTHOR(S)
Gordon, R. M.
PUB. DATE
January 1997
SOURCE
Marketing Management;Winter97, Vol. 5 Issue 4, p54
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Management Redeemed," by Frederick G. Hilmer and Lex Donaldson.
ACCESSION #
9704023612

 

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