TITLE

Image Is Everything

AUTHOR(S)
Gordon, R. M.
PUB. DATE
September 1996
SOURCE
Marketing Management;Fall96, Vol. 5 Issue 3, p55
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Image Marketing: Using Public Perceptions to Attain Business Objectives," by Joe Marconi.
ACCESSION #
9701230535

 

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