TITLE

Counter Culture

AUTHOR(S)
Gordon, R.M.
PUB. DATE
September 1996
SOURCE
Marketing Management;Fall96, Vol. 5 Issue 3, p53
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Relentless: The Japanese Way of Marketing," by Johnny K. Johansson and Ikujiro Nonaka.
ACCESSION #
9701230533

 

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