TITLE

Why Rediscover the Wheel?

AUTHOR(S)
Gordon, R.M.
PUB. DATE
June 1998
SOURCE
Marketing Management;Summer98, Vol. 7 Issue 2, p59
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book `Marketing Strategy: Customer and Competition,' 2nd edition, by Steven P. Schnaars.
ACCESSION #
955735

 

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