TITLE

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

AUTHOR(S)
Tapp, Shelley R.
PUB. DATE
September 1995
SOURCE
Journal of Personal Selling & Sales Management;Fall95, Vol. 15 Issue 4, p73
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market," by Michael Treacy and Fred Wiersema.
ACCESSION #
9512060319

 

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